Description

Brand identity is the collection of all elements that a company creates to portray the right image
to its consumer..It is developed on the basis of what your brand says, what your values are, how
you communicate your product, and what you want people to feel .Based on this a
conceptualised logo with tagline and other brand elements would be made by blending in core
identity & visual identity
BRAND LOGO
Creating a unique and distinct brand identity showing the class and behavior of the
brand, covering all the brand aspects
COLOR PALETTE
Pick and fix the standard color codes for the brand for its communications as a
trademark
TYPOGRAPHY
Fix the fonts and styling of the text for communicating as per the usages
APPLICATION
Explaining the visual possibilities of the brand identity – how it looks in the brand
applications at various media.
IDENTITY GUIDELINES
The brand and the identity are made on a perfect measurement. This brand book
contains rules and guidelines for the different applications of the brand consisting of
design standards, communication guides etc